Career Opportunities in the Tourism and Hospitality Industry

Career Opportunities in the Tourism and Hospitality Industry Introduction Given the continued volatility within the UK job market, the opportunities for a university graduate continue to evolve. Ultimately, the nature of the marketplace will continue to rise to meet social and economic challenges, thereby mandating that participants are aptly suited for the responsibilities of the future. Lau and Schaffer (1999) recognised that success in a career of choice offers personal needs fulfilment through long term evolution of workplace achievements and accomplishments, ultimately culminating in power acquisition for the properly situated professional. My long term objectives is to frame my career around such variables, supporting my professional goals and principles while at the same time ensuring that substantial growth and opportunity evolve through my career choice. The following five positions represent key industries within the current UK market, each challenging the participant to invoke a broad skill set to enhance their long term career objectives. Hotel Manager Given the variability within the hotel industry and the season-specific integration of tourism into an operating scheme, the potential for gaining logistical experience and expanding my management skill set within this environment is exemplary. The completion of my degree is an essential part of job acquisition within the hotel industry, and although the management position might not immediately avail itself to me, the long term goal of achieving this notorious job title will present motivational encouragement and strategy in my daily operations. As recognised by MacCannell (2002), the prevalence of tourist egoism in the hotel environment is one which challenges staff to bolster and support such powerful internal demand structures, aligning with tourist expectations to prospect for repeat business. As a hotel manager, my duties would include a coordination of all staff members affiliated with our guests, and therefore, exemplary service levels would need to be evolved from my directi on. The potential for substantial tourism growth considering the coming 2012 Olympic games offers opportunity for positioning within an expanding industry, one which would support my long term career objectives. Aligning my skills with an industry with such broad opportunities would also ensure that as alternate positions across the globe arise that I would be uniquely suited for that market by virtue of experience. Tourism Officer Perhaps the most widely sought opportunity for graduates and professionals of these five, this position entails an integration of a wide number of skill sets and strategic methods. Within the community, the tourism officer plays an essential role in guiding the expansion of tourist commerce and supporting local businesses and facilities through attractive event and festivals. In a recent study Desforges (2001) noted that financial reward is an extremely important variable within tourist endeavours, oftentimes relying on strategic politics to evolve into a socially beneficial medium. Optioning the personnel management abilities which I have learned over my brief, but well experienced positions in the UK work force, the officer position would require staff management, budget alignment, and full spectrum training programmes. This challenging, yet rewarding occupation would integrate my written abilities, planning foresight, and organisational skills to prepare and guide the tourist prog rammes of a particular local authority. The highly competitive nature of this position challenges me to fully develop my expectations and long term strategy prior to offering my CV for review. Ultimately, I believe that my creativity, local knowledge and interest, and resourcefulness will be assets in acquiring such a position. Over the course of the coming months at the university, it would be wise to participate in community events and begin to source industry relationships in order to ensure that opportunities arise upon graduation. Outdoor Pursuits Manager Perhaps the most interesting and personally rewarding position within this grouping is the one which would take me into the outdoors and fulfil my passion for adventurous activity. Requiring technical skill sets including budgeting, people management, and leadership, my commitment to these duties would be more than just job specific. In fact, assuming such a role, the physical challenges alone would encourage me to devise new methods of exercise and diet in order to maintain appropriate energy and stamina. Public speaking would become an inherent participle in this role, challenging me to step outside of my comfort zone and encourage participation through vocal support and direction. Forsyth (1997) recognised that sustainable tourism and environmental responsibility are essential factors in the new realm of eco-tourism. Through my role in outdoor pursuits, whether team building for groups or comporting a family reunion on a sightseeing hike, the need for environmental awareness and e ducation would be a skill set that must be further developed. While there is limited opportunity within this position to surmount a corporate ladder, the potential for entrepreneurism in the long term would enable me to pursue an objective of business ownership and coordination. Travel Agency Manager Perhaps one of the more intriguing positions listed here, this opportunity would rely on my knowledge of both the UK travel sector but international destinations as well. Ensuring that my breadth of venue understanding was at par with industry standards, familiarisation visits to new destinations would assist in developing my knowledge set. This job would incorporate a broad range of my skills including organisation, sales abilities, and management of a sales team. As targets become an increasingly important qualifier within this industry, recognising the methods behind sales and tourism opportunities will continue to enable my management of a team of sales professionals. Destination sourcing offers a unique perspective of consumer motivations and would continue to enable my utilisation of personal interests and professional resources over the long term scope of my career. Recognised by Gille and Riain (2002) the nature of globalisation entails a reorganisation of self and community, expanding horizons and encouraging international participation. In this role, it would be my responsibility to ensure that these connections are deeply entwined in the personal objectives of my clientele. Public Relations Account Executive The final career opportunity, and perhaps divergent from the others in terms of sector, the role of P.R. account executive would offer substantial opportunity to utilize my personality, range of communication skills, and intense drive for success to develop and support public relations campaigns. In this role, business to business sales and networking would become extremely important facets of my daily routine, encouraging a working understanding of purchasing motivations and the key challenges which face each industry in our society. Managing events and press conferences in addition to location coordination for photo shoots or media programmes would also integrate my organisational skill set as well as enhance my understanding of the workings of public scenarios. Hiring staff and event for these events would also challenge my human resource skill set and enable an organisational perspective which could translate into further career evolutions. Buck et al. (2003) challenge that the e mployment philosophy of a firm or corporation is â€Å"embedded within its organisational blueprint† thereby entailing a focus on strategy, media expectations, and client perspective when aligning staff with PR activities (p. 532). The public focus of this position is an exciting offering which would continue to involve my evolution as both speaker and participant within the scope of media relations and operations. This position would be both challenging and rewarding as the broad spectrum of daily operations would enable my participation in highly social and publicly visible events. Conclusion Each of these opportunities presents a substantially different perspective of how my post-university career could evolve. The nature of the UK job market is constant evolution; therefore, over the coming several months, there are many new positions which may develop and with them, the opportunity to enter at the cutting edge of industry. Regardless of destination, my path must be one which is both personally and professionally rewarding. From this expectation, I will carefully make my decision according to the merits of each position and their support of my goals. As long term career development is also an essential part of the reward spectrum, I must align myself with a strong industry in which I can continue to develop my professional skills. Networking and social development will further assist in identifying key participants who can offer sustainable choices in future career developments. While all five of these positions offer well suited principles for my inherent skill set, se veral such as hotel manager and travel agency manager and PR account executive are substantially more attractive due to their public focus and wide sphere of influence. While my future may remain uncertain, the opportunities afforded by my university graduation are not, and I look forward to their realisation over the coming year. References Buck, T; Filatotchev, I; Demina, N; Wright, M. (2003) â€Å"Insider Ownership, Human Resource Strategies and Performance in a Transition Economy.† Journal of International Business Studies, Vol. 34, No. 6, pp. 530-549 Desforges, Luke. (2001) â€Å"Tourism Consumption and the Imagination of Money.† Transactions of the Institute of British Geographers, Vol. 26, No. 3, pp. 353-364. Gille, Z; Riain, S.O. (2002) â€Å"Global Ethnography.† Annual Review of Sociology, Vol. 28, pp. 271-295. Lau, V; Shaffer, M. (1999) â€Å"Career Success and the Effects of Personality.† Career Development International, Vol. 4, No. 4, pp. 225-231. MacCannell, D. (2002) â€Å"The Ego Factor in Tourism.† The Journal of Consumer Research, Vol. 29, No. 1, June.

Ethical Behavior and Machiavellianism Essay

The term ethical behavior is considered to be that behavior which is morally accepted. It is laid on the foundations of doing the right thing which is morally accepted. Machiavellianism is considered to be the behavior which is adopted to mislead and swindle others for personal benefits and profit. This paper seeks to analyze and evaluate the relationship between ethical behavior and Machiavellianism. Machiavellianism Machiavellianism is considered to be a widespread stereotype of ethical behavior. It is expected to be a supplementary construct that influences ethical behavior and ethical reasoning procedures. The concept was introduced by Niccolo Machiavelli who wrote ‘The Prince’ which is a guide for acquiring power and using it. The main method for attaining power which he suggested was using manipulation. Hence, Machiavellianism is tendency and inclination of an individual to do whatever he or she wants in order to get his or her way. Machiavellian Principles and Ethical Conduct According to Machiavellian principles, there is clear and well-defined difference between reality and ideas. For example, equality and equity are idealistic values but partiality and bias is found every where. Ethics can direct and manage the private sector but expediency governs the public life. Consequently, an individual can be good at home but has to survive in professional life (Nelson & Gilbertson, 2002). Furthermore, Machiavellian principles dictate individuals to understand that there are no absolutes in workplace but only restrictive constraints which are applied based on the situation. It also states that success is the factor which can determine right and wrong. Virtue which is a type of ethical behavior is equal to power and competence in reaching goals. It also states that a virtuous man should think about himself when it is essential. Literature Review Experiential work also indicates that Machiavellianism influences ethical behavior. Cable and Dangello have recognized and acknowledged Machiavellianism as a qualities and characteristics which were found in graduate business student’s ethics research. They also conducted a second research in Lebanon which indicated that Lebanese consumers who are residing in political turmoil and war are more Machiavellian and less humanistic (Cable and Dangello, 2000). Another research which was conducted by Christie and Geis demonstrated the relation between Machiavellianism and ethical behavior which suggested that individuals who are skeptical and doubting towards others are prone to behave unprofessionally. Machiavellianism is often associated with unconstructive and unhelpful behavior (Christie & Geis, 2002). According to Christie and Geis, Machiavellianism is considered to an unconstructive appellation which promotes an unprincipled and unethical method of influencing and controlling others in order to achieve one’s goals. Gable and Topol demonstrated in their studies that Machiavellian individuals exhibit calm and unruffled lack of involvement and indifference which makes them less emotionally concerned and occupied with others. Machiavellianism and ethical behavior were investigated in ethic studies which were conducted by Nelson and Gilbertson. It was found out that Machiavellianism and ethical behavior of an individual is the key towards ethical decision making(Gable & Topol, 2004). Similar studies conducted by Christie and Geis examined that ethical behavior and Machiavellianism are important and significant factors for determining ethical conduct (Christie & Geis, 2002). Machiavellianism and ethical behavior studies by Nelson and Gilbertson suggested that Machiavellian individuals take no notice of ethics and enhance their own individual self. In simple words, the pressure to win and achieve specific targeted goals can cause unethical behavior to manifest itself (Nelson & Gilbertson, 2002) Relationship between Ethical Behavior and Machiavellianism Machiavellianism is a factor which plays an essential and significant role in influencing ethical behavior and decision making because it is associated with proclivity to influence others for the sake of personal benefits and achievements. For example, most researchers associate entrepreneurship with Machiavellian propensities which can lead to straightforward manipulation of others and ethical compromise (Cable and Dangello, 2000). In other words, entrepreneurs can follow Machiavellianism properties by acting master manipulators who can take immediate advantage of others. Studies indicate that individuals who follow the principles of Machiavellianism are often to be deceptive and indifferent towards ethical needs. Machiavellianism is believed to be a widespread and frequent behavior and it is found in ethical decision making scenarios. It is often associated with sex, age, ethnic origin and birth order. Conclusion Ethical behavior is defined as the action taken in accordance to what is morally accepted. On the other hand, Machiavellianism is defined as the action which an individual takes in order to gain his or her own benefit with the help of manipulative behavior. Studies have shown that Machiavellian principles promote negative behavior in individuals. It plays a vital role in influencing perceptions because it has a relationship with the tendency to influence others. Machiavellian individuals are known to show calm and indifferent attitudes and are not affected by emotions.It can be concluded that Machiavellianism is a negative concept which does not go with ethical conduct. References Cable, M. & Dangello, F. (2000). Job Involvement, Machiavellianism and Job Performance, Journal of Business and Psychology (9:2). Christie, R. & Geis,F. L. (2002). Studies in Machiavellianism. New York: Academic Press. Gable, M. & Topol, M. (2004). Machiavellianism and Job Satisfaction of Retailing Executive in a Specialty Store Chain, Psychological Reports Nelson, G. & Gilbertson, D. (2002). Machiavellianism Revisited, Journal of Business Ethics.

Dual Career Families - 1654 Words

Dual Career Families The societies in the United States and other societies abroad are enduring many changes at a rather rapid rate. The changes that I am specifically referencing are those involved with altering the norms and cultural traditions among marriages. There is a vast amount of growth among both the husband and wife fulfilling full-time careers. In the past, more traditional marriages existed. The husband would endure a full-time career while the wife stayed at home and completed the majority of the domestic work. The traditional marriage has definitely changed, as it has become more of a norm for both the husband and wife to maintain separate careers. Research has identified numerous variables that affect the stability of a†¦show more content†¦A higher rate of depression and anxiety is found among men. Their rates of depression and anxiety are related to their partners job commitment and/or satisfaction and work demands. Women on the other hand suffer a higher rate of depression from these job related features. The discussion and communication that takes place among couples in regards to work related issues has different affects on men versus women. Evidence suggests that for men, frequent discussion is related to reduced well-being and higher levels of anxiety about their partners jobs, whereas the quality of the communication makes little difference. On the other hand, for women, frequency of discussion about work makes little difference, but the perception that communication with their partner is based on mutual understanding and helpfulness is related to higher levels of female psychological well-being (Crossfield, K inman, Jones, 2005). The research has conveyed the affects of work related discussion; it has also portrayed the manners in which a husband and wife commonly react to stressors. Women tend to react to work stressors in more of an outward focused and expressive manner. Men chose to be more inwardly focused and withdrawn. The research has displayed that the majority of women wish toShow MoreRelatedExploring the Sharp Rise in Dual-Career Families Essay506 Words   |  3 Pagesin a family that had two working parents. Even now most married adults are working couples. According to a survey, â€Å"the percentage of dual-income families has increased sharply over the past 30 years.† As more and more female enter the work force more single family careers are turning into two-career families. In this economy can a family actually afford not to have both adults working? 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Quality Assurance Systems In The Upscale Hotel Sector - Free Essay Example

Sample details Pages: 10 Words: 2969 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Level High school Did you like this example? Quality assurance systems are an important element of any business strategy. As Porter (1985 and 2004) suggests, quality is now seen as a major force for gaining competitive advantage, particularly with the consumer. There is no commercial activity where this is more important than in the hotel sector. Don’t waste time! Our writers will create an original "Quality Assurance Systems In The Upscale Hotel Sector" essay for you Create order As Yavas et al (1995) state, the question is no longer whether to have quality assurance programmes, but rather how to make these programmes work, within this sector of hospitality. It can be argued that in terms of quality assurance systems delivery the hotel sector is in a distinctive position, particularly when it is related to service satisfaction (Parasuraman 1997, Schiffman and Kanuk 2000). Unlike most other industries, where customer contact and engagement during a visit might be fleeting, as happens in retail shop environment, a hotels interaction with customers can last from a few hours to several days. Furthermore, as Kandampully et al (2001, p.28) the quality of the hotel product also has to take into account the customer-to-customer interactions. Following a brief literature review, the intention of this essay is to examine quality assurance systems and evaluate the effect that these systems have upon service quality and customer satisfaction within the upscal e Hotel market. Quality assurance and management within the hotel environment is focused upon satisfying the customer. Therefore, this review concentrates on the existing literature relating to customer satisfaction and the various methods and frameworks of service quality related to this focus. Academic literature relating to customer satisfaction falls within two main categories, these being the psychological perceptions of the customer and the practical ways in which customer satisfaction can be implemented to help a business achieve its objectives. In the hotel sector, this objective is to try and engender a high level of customer satisfaction in order to positively influence our customers repurchasing and communicative behaviour (Hennig-Thurau and Hassen (2000, p.62). However, to achieve this aim the business has to understand what drives customer satisfaction. Christopher (1984), Holbrook (1999), Schiffmand and Kanuk 2000 and Brennen (2003) all agree that satisfac tion is related to the consumers perception or judgement of a product experience and value when set against their expectations and the payment made. Zeithamls (1998, p.14) describes it as follows, being that Perceived value is the consumers overall assessment of the utility of a product based on perceptions of what is received and what is given à ¢Ã¢â€š ¬Ã‚ ¦ value represents a trade-off of the salient give and get components , in other words the cost paid is measured against the value expected . Therefore, it can be suggested that the greater the service quality the higher the satisfaction (Kandampully et al. 2001, p.8) and, conversely, the higher the price the greater the perception of value. Bostepe (2007) further identifies that, within a service environment such as a hotel, consumer satisfaction does not simply rely upon the quality of service satisfaction received from business employees, although this is an essential element. The physical environment, for examp le the dÃÆ' ©cor, bedrooms and other facilities offered, are also elements of the consumers perceived value and service satisfaction. If any of these are deemed as sub-standard, particularly when related to the price paid, this will reduce the customers enjoyment and levels of satisfaction. It follows therefore that only by concentration upon providing quality within all of these areas of the product will the business be able to assure satisfaction and encourage customer loyalty (Holbrook 1999, p.121), which Porter (1998), Parasuraman (1997) Agrawal (2000) and Harrison (2003) all agree is essential to competitive advantage. There are numerous quality assurance measurement systems and standards available for use within the business environment. Customer feedback is one such measurement. Client feedback can be achieved by two methods. The first way is to provide questionnaires that hotel guests are asked to complete before the end of their stay. The second is to rely up on externally conducted questionnaires, interviews and polls, which can be conducted on a continuous basis. However, whilst comments and responses provided by customers may act as a good testimonial for the business (Porter 1998, p.1478), these systems have their drawbacks. In addition to the fact that not all customers might respond, the design of the process itself is often flawed (Kandampully et al 2001) and can therefore be misinterpreted. For example, a simple complaints procedure would not necessarily identify areas of quality success. Secondly, these feedback processes tend to lack definition. Their use may therefore be inhibited by the fact that they do not provide management with sufficient detail to be able to locate and resolve the specific areas of the business where deficiency of service quality is occurring. Furthermore, a system of continuous surveys adds to the business administration costs and, in addition, raises the inherent issue of sampling (Visit Britai n 2008 b). Evidence of these limitations can be seen in a recent survey conducted by Visit Britain (2008 a) (see figure 1). Figure 1 Customer hotel choice determinants Source: Visit Britain (2008 a, p.11) Whilst it is clearly apparent from these results that customer satisfaction in related to encouraging loyalty and retention, as well as being inherently useful in turning existing customers into promotional tools for the hotel, this does not provide management with a detailed analysis of the areas where satisfaction has been achieved or denote what areas were not satisfying. To provide detailed quality service observations therefore, a more robust quality assurance system is required and most of these are based upon variations of the Total Quality Management (TQM) system (Dotchin and Oakland 1994 and Ziethaml et al 2000). These methods are designed to assess and monitor the level of quality being maintained throughout all areas of the business process and its suppl y chain, from an internal as well as external viewpoint. One such variation, particularly applicable to the hotel industry, is the SERVQUAL method, which originated from the works of Parasuraman et al (1991). Kandampully et al (2001, p.68) observe that many academics and practical studies have used SERVQUAL as a true measure of customer service and that it has been extensively applied (Shahin 2005, p.4) in service based organisations. Amongst these service industries will be included the hospitality and hotel sector of the tourism industry. Despite the fact that recent researches have sought to extend the elements of quality measurement with the SERVQUAL model, fundamentally it is still based upon the level of quality assurance to be measured and gained within five key sectors of the business processes, which are: Tangibles Physical facilities, equipment and appearance of personnel. Reliability Ability to perform the promised service dependably and accurately. Responsiveness Willingness to help customers and provide prompt service. Assurance (including competence, courtesy, credibility and security). Knowledge and courtesy of employees and their ability to inspire trust and confidence. Empathy (including access, communication, understanding the customer). Caring and individualized attention that the firm provides to its customers. Source: Sahney et al 2004 The SERVQUAL measurement can be used internally, through measurement against preset quality assurance standards such as the ISO 9001 Quality certification process (BSI 2008) and the Star Rating system operated by Visit Britain (2008) in conjunction with the Automobile Association. In this case the hotel services and processes are measured against pre-determined sets of quality criterion and monitored at least annually by those who regulate these standards. The internal quality assurance programme is also complemented by external consumer questionnaires and interview surveys. The SERVQUAL quality assurance method has been in existence for some years and is tried and tested (Shahin 2005, p.5), making it a firm favourite within the hotel service industry, where managers are comfortable and confident with the outcomes of these measurements. An element of SERVQUAL that is considered particularly important in this respect is the fact that the system a nd its measurements are monitored and updated on a regular basis (Holbrook (1999), Sahney et al (2004) and Boztepe (2007)), for example annually (Shahin 2005, p.6). Both ISO 9001 and the Star Rating systems conform to these determinants. As will be seen from the following analysis, the quality assurance systems applied to the hotel in terms of both the internal industry Star Rating and external SERVQUAL systems are virtually synonymous in terms of the standards and factors they rely upon for measurement. To maintain their perception as upscale or 5 star hotels, in each of these cases the hotel will have to achieve much higher levels of standards. 4.1 Star Rating system Although the Star Rating system is formatted in a slightly different way to SERVQUAL, the quality elements of this process are still graded in a similar manner. The main difference is the fact that there are minimum quality requirements before the hotel will even be considered for a rating. However, eve n these equate to the tangible element of the SERVQUAL system (figure 2). Figure 2 Minimum entry requirements Source (Visit Britain 2005, p.8) Once the minimum entry requirements have been met, to assess which star level is applicable to the establishment independent inspectors will monitor five quality bands and award a quality percentage to each. These percentages determine what rating the establishment has achieved (figure 3). Figure 3 Quality bands for star rating Star rating Bands One star 30-46% Two stars 47-54% Three stars 55-69% Four Stars 70-84% Five Stars 85-100% Source: Visit Britain (2005, p.6) Furthermore, this standard of quality has to be achieved across a range of five product elements, which include cleanliness, service, food quality, bedrooms and bathrooms. Simply complying in one of the areas is not sufficient to earn the highest star. Therefore, if the hotel fails to achieve the required 85-100% standards during an annual monitoring it risks its rating being downgraded to four stars or a lower standard. For instance, in the example shown below (figure 4), despite the fact that the hotel being monitored has achieved the five star requirements in three of the five bands, its failures in the other two would demote it to a four star hotel. Figure 4 Quality bank achievement LevelStandard 1 2 3 4 5 Cleanliness X Service X Food quality X Bedrooms X Bathrooms X Source: adapted from Visit Britain (2005, p.7) 4.2 SERVQUAL system When using the SERVQUAL system, which is largely based largely upon the results of customer satisfaction surveys, although all hotels would be looking to achieve the maximum service quality satisfaction level of 100% in terms of the overall scoring, there is a significant difference in the way this would be achieved when related to the different standard of establishments. To provide an example of how this equates in practice, the following is a comparison between the SERVQUAL requirements of a 5 star hotel against lower rated hotel, such as the budget Travelodge hotel chain (figure 5). Figure 5 SERVQUAL comparisons SERVQUAL criterion 5-star hotel Travelodge Tangibility 20% 20% Reliability 20% 30% Responsiveness 20% 15% Assurance 20% 25% Empathy 20% 10% Total 100% 100% It is apparent from the above comparison that the 5-star establishment requires their quality of service to be more balanced, in other words no one area of their product should be delivering a lower quality of service than any other. However, with the budget chain, which operates on a low cost strategy that eliminates much of the human resources and food elements, these specific areas are shown to have less importance to the business, but need to be compensated by increased levels of satisfaction in other areas of quality if the business is to remain successful. What is immediately apparent from the analysis of the two quality assurance systems identified above as being used within the hotel sector is their compatibility. This not only applies to the systems per se, but also to the measurement of the results. In both cases an upscale hotel would need to achieve a balanced score with high ratings in all of the quality determinants if it is to maintain its market position and be perceived by the potential customer as a quality (5 star) hotel. Conversely, the lower quality hotels pay less attention to those areas of the standards that are more directly related to the quality of service provided by their human resources, relying instead upon other elements to satisfy customer quality perception, such as low cost (Porter 2004). Whilst it could therefore be stated in simple terms that quality assurance is related to the price being paid for the product, what research such as that conducted by Shahin (2006), Ziethaml et al (1990) and Holbrook (1999), and the fact that all hotels, irrespective of their standards, operate quality assurance systems, shows is that price is simply one element required to fulfil customer satisfaction needs. Whatever price is being charged for the hotel product the customer will still weigh the experience received against the value they expect from the product enjoyed at that price (Zeithaml 1988 and Parasuraman et at 1 994). A customer who decides to spend a greater amount of his or her disposable income on arranging to stay in a 5-star hotel will have a much greater value expectation than one who chooses a budget hotel stay. The former will expect the service quality to exist in all aspects of the hotel product. This includes the dÃÆ' ©cor and the ambiance of the environment, the facilities that are being offered, including meals and room service, and the performance of the hotels human resources. If these quality expectations are not met that customer will perceive that they have not received value for money and therefore will view the experience as less than satisfactory. Therefore, they will be unlikely to promote the hotel in a positive manner to others or re-use it. It is apparent that in the case of an upscale or5-star hotel the combination of the industry Star Rating and SERVQUAL quality assurance systems will have a significant impact upon their service quality and the level o f customer satisfaction achieved from using the product. In terms of the Star Rating system, the higher the star rating the greater the expectation of the customer in terms of their perception of the quality that will be found in this establishment. Therefore, the five star establishments are likely to attract customers who wish to avail themselves of the higher quality experience. With regard to the external SERVQUAL system of measurement, because these are results from customer experiences, the greater the levels of quality achieved in the areas measured, the more likely it is that customers will be retained and act as recommenders to other potential customers. In both cases therefore, it can be concluded that the quality assurance system is designed to achieve competitive advantage by attracting additional market share, thus improving the hotels revenue and profitability levels. Agrawal (2000). Managing service industries in the new millennium: Evidence is everyth ing. Paper presented at the AIMS Convention on Service Management Berry L L and Parasuraman, A (1991). Marketing Services: Competing Through Quality, Free Press. New York, US Boztepe, Suzan (2007). User Value: Competing theories and models. International Journal of Design, Vol. 1, Issue. 2, pp.55-63. Brennan, Ross (2003). Value in Marketing: Confusion or Illumination? Available from: https://mubs.mdx.ac.uk/Research/Discussion_Papers/ Marketing/dpap%20marketing%20no25.pdf (Accessed 22 December 2008) BSI (2008). ISO 9001Quality. Available from: https://www.bsi-global.com/en/Assessment-and-certification-services /management-systems/Standards-and-Schemes/ISO-9001/ (Accessed 22 December 2008) Chetwynd, Catherine and Knight, Jenny (2007). Time to capitalise on falling hotel occupancy. The Times. London, UK. Christopher, M. (1996). From brand values to customer value. Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Issue.2, pp.55-66. Dotchin, J. A and Oakland, J.S (1994). Total Quality Management in Services: Part 3: Distinguishing perceptions of Service Quality. International Journal of Quality reliability Management, Vol. 11, Issue. 4, pp.6-28 Gale, B. T. (1994). Managing customer value. Free Press. New York, US. Harrison, Jeffrey S (2003). Strategic Management: Of Resources and Relationship. John Wiley Sons Inc. New York, US. Hennig-Thurau, Thorsten and Hansen, Ursula (eds) (2000). Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer-Verlag Berlin Heidleberg. New York, US. Holbrook, M. B. (Ed.). (1999). Consumer value: A framework for analysis and research. Routledge. New York, US. Kandampully, Jay., Mox, Connie and Sparks, Beverley (2001). Service Quality Management in Hospitality, Tourism and Leisure. Haworth Press. New York, US. Kotler P (1999). Marketing Management: Analysis, Planning, Implementation, and Control (Millennium ed.) En glewood Cliffs, N J; Prentice-Hall, 279-317. Parasuraman, A. (1997). Reflections on gaining competitive advantage through customer value. Academy of Marketing Science, 25(2), 154-161. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1991), Refinement and reassessment of the SERVQUAL scale. Journal of Retailing, Vol. 67, pp. 420-450. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1993), Research note: more on improving service quality measurement, Journal of Retailing, Vol. 69, No. 1, pp. 140-147. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1994), Reassessment of expectations as a comparison standard in measuring service quality: implications for future research, Journal of Marketing, Vol. 58, pp. 111-124. Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance. Free Press. New York, US Porter, M.E (2004). Competitive Advantage. Techniques for Analysing Industries and Competitors. Free Press. New York, US Sahney, S., B anwet, D.K., and Karunes, S. (2004), A SERVQUAL and QFD approach to total quality education: A student perspective, International Journal of Productivity and Performance Management, Vol.53, No.2, pp. 143-166. Schiffman, L g and L L Kanuk (2000). Consumer Behaviour. FT Prentice Hall, New Jersey, US. Shahin, Dr. Arash (2005). SERVQUAL and Models of Service Quality Gaps: A Framework for Determining and Prioritizing Critical Factors in Delivering Quality Systems. Available: Visit Britain (2008 a). UK Market Profile 2007. Available from: https://www.tourismtrade.org.uk/ Images/UK_DMarketing_tcm12-22850.pdf (Accessed 21 December 2008) Visit Britain (2008 b). Britain Inbound: Overall Market Profile. Available from: https://www.tourismtrade.org.uk/Images/Inbound FINAL_2008_%20BritInbound3F_tcm12-40935.pdf (Accessed 21 December 2008) Visit London (2005). Hotel Accommodation; Quality Standards. Available from: https://www.qualityintourism.com/content/pdfs/Standards/ H otel%20Standard%20INT.pdf (Accessed 21 December 2008) Yavas, U., Yasin, M and Wafa, m (1995). Front and back-stage strategies in service delivery in the hospitality industry: a conceptual framework. Market Intelligence Planning. Vol. 13, Issue, 11, pp.22-26 Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketin,, Vol. 52, Issue. 3, pp.2-22 Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1990), Delivering quality service; Balancing customer perceptions and expectations. The Free Press, New York, NY.

Analysis Of Ready Player One By Ernst Cline - 1340 Words

Ready Player One, by Ernst Cline – Extended text, novel Ready Player One, written by Ernst Cline, is a novel that explores a dystopian future where overpopulation and overconsumption of resources has caused a huge decrease in the general quality of life. Many peoples only escape from the harsh reality of the world is a virtual reality simulation known as the OASIS. Players can create their own avatars and explore a seemingly endless virtual world, all of which is online with other players. This software allows interaction between everyone connected, and has become the mainstream form of media in this bleak future. The creator of this software, James Halliday, dies at the beginning of the novel, and leaves his fortunes hidden in the OASIS.†¦show more content†¦This is done in order to save space, and is a great example of Cline displaying the dystopia of the world displayed in the book in an indirect manner. While people generally view the future as some utopic society where flying cars are the common means of transport, we hardly picture a reality where water levels are rising and overpopulation is reaching an unstable level, where the disparity between the rich and the poor becomes even clearer. This helps me to have the realization that many people are unaware of the detrimental effects of things that we consider â€Å"normal† on our earth. For example, billions of people use vehicles which are energy inefficient, and release toxic carbon emissions into the atmosphere. The fear that I feel when reading about such a bleak future, helped me to realize that to survive we must change as a society. This is relevant to our current society because global warming and over-population are currently very real issues that have no foreseeable solution other than a population that produces less waste, and is generally more sustainable. The underlying theme of Ready Player One is the power of technology. My response to this theme is excitement. In the text, technology gives people the power to assume another identity in a completely different reality. The technology described in the text, closely mirrors the ambitions of the virtual reality products currently on the market. This excites me, as it leads me to believe that we are veryShow MoreRelatedMr Zhang42340 Words   |  170 Pages- To provide a means for improving the writing skills of students. From all reports, accounting majors too often leave college lacking in the basic ability to compose and construct sentences and paragraphs. Accounting and auditing (especially as one moves up in an organization) obviously require skills other than the purely quantitative. Memos, reports, footnotes, audit and accounting guides, etc., all require accountants and auditors to be effective communicators of the written word. Indeed

How Effectively an Organization Meets the Wants Free Essays

Competitiveness How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services Business compete using MARKETING 1. Identifying consumer wants and/or needs is a basic input in an organization’s decision making process, and central to competitiveness. The idea is to achieve a perfect match between those wants and needs and the organization’s goods and/or services. We will write a custom essay sample on How Effectively an Organization Meets the Wants or any similar topic only for you Order Now 2. Price and quality are key factors in consumer buying decisions. It is important to understand the trade-off decision consumers make between price and quality. 3. Advertising and promotion are ways organizations can inform potential customers about features of their products or services, and attract buyers. Business compete using OPERATION 1. Product and service design should reflect joint efforts of many areas of the firm to achieve a match between financial resources, operations capabilities, supply chain capabilities,and consumer wants and needs. Special characteristics or features of a product or service can be a key factor in consumer buying decisions. Other key factors include innovation and the time-to-market for new products and services. 2. Cost of an organization’s output is a key variable that affects pricing decisions and profits. Cost-reduction efforts are generally ongoing in business organizations. Productivity(discussed later in the chapter) is an important determinant of cost. Organizations with higher productivity rates than their competitors have a competitive cost advantage. A company may outsource a portion of its operation to achieve lower costs, higher productivity, or better quality. 3. Location can be important in terms of cost and convenience for customers. Location near inputs can result in lower input costs. Location near markets can result in lower transportation costs and quicker delivery times. Convenient location is particularly important in the retail sector. 4. Quality refers to materials, workmanship, design, and service. Consumers judge quality in terms of how well they think a product or service will satisfy its intended purpose. Customers are generally willing to pay more for a product or service if they perceive the product or service has a higher quality than that of a competitor. 5. Quick response can be a competitive advantage. One way is quickly bringing new or improved products or services to the market. Another is being able to quickly deliver existing products and services to a customer after they are ordered, and still another is quickly handling customer complaints. 6. Flexibility is the ability to respond to changes. Changes might relate to alterations in design features of a product or service, or to the volume demanded by customers, or the mix of products or services offered by an organization. High flexibility can be a competitive advantage in a changeable environment. 7. Inventory management can be a competitive advantage by effectively matching supplies of goods with demand. . Supply chain management involves coordinating internal and external operations (buyers and suppliers) to achieve timely and cost-effective delivery of goods throughout the system. 9. Service might involve after-sale activities customers perceive as value-added, such as delivery, setup, warranty work, and technical support. Or it might involve extra attention while work is in progress, such as courtesy , keeping the customer informed, and attention to details. Service quality can be a key differentiator; and it is one that is often sustainable. Moreover, businesses rated highly by their customers for service quality tend to be more profitable, and grow faster, than businesses that are not rated highly. 10. Managers and workers are the people at the heart and soul of an organization, and if they are competent and motivated, they can provide a distinct competitive edge by their skills and the ideas they create. One often overlooked skill is answering the telephone. How complaint calls or requests for information are handled can be a positive or a negative. If a person answering is rude or not helpful, that can produce a negative image. Conversely, if calls are handled promptly and cheerfully, that can produce a positive image and, potentially, a competitive advantage. Key EXTERNAL factor 1. Economic conditions. These include the general health and direction of the economy, inflation and deflation, interest rates, tax laws, and tariffs. 2. Political conditions. These include favorable or unfavorable attitudes toward business, political stability or instability, and wars. 3. Legal environment. This includes antitrust laws, government regulations, trade restrictions, minimum wage laws, product liability laws and recent court experience, labor laws, and patents. . Technology. This can include the rate at which product innovations are occurring, current and future process technology (equipment, materials handling), and design technology. 5. Competition. This includes the number and strength of competitors, the basis of competition (price, quality, special features), and the ease of market entry. 6. Markets. This include s size, location, brand loyalties, ease of entry, potential for growth, long-term stability, and demographics. Key INTERNAL factors 1. Human resources. These include the skills and abilities of managers and orkers; special talents (creativity, designing, problem solving); loyalty to the organization; expertise; dedication; and experience. 2. Facilities and equipment. Capacities, location, age, and cost to maintain or replace can have a significant impact on operations. 3. Financial resources. Cash flow, access to additional funding, existing debt burden, and cost of capital are important considerations. 4. Customers. Loyalty, existing relationships, and understanding of wants and needs are important. 5. Products and services. These include existing products and services, and the potential for new products and services. . Technology. This includes existing technology, the ability to integrate new technology, and the probable impact of technology on current and future operations. 7. S uppliers. Supplier relationships, dependability of suppliers, quality, flexibility, and service are typical considerations. 8. Other. Other factors include patents, labor relations, company or product image, distribution channels, relationships with distributors, maintenance of facilities and equipment, access to resources, and access to markets. PRODUCTIVITY MEASURE Productivity measures are useful on a number of levels. For an individual department or organization, productivity measures can be used to track performance over time. * This allows managers to judge performance and to decide where improvements are needed. * For example, if productivity has slipped in a certain area, operations staff can examine the factors used to compute productivity to determine what has changed and then devise a means of improving productivity in subsequent periods. Productivity measures also can be used to judge the performance of an entire industry or the productivity of a country as a whole. These productivity measures are aggregate measures. In essence, productivity measurements serve as scorecards of the effective use of resources. Business leaders are concerned with productivity as it relates to competitiveness: If two firms both have the same level of output but one requires less input because of higher productivity, that one will be able to charge a lower price and consequently increase its share of the market. Or that firm might elect to charge the same price, thereby reaping a greater profit. Government leaders are concerned with national productivity because of the close relationship between productivity and a nation’s standard of living. High levels of productivity are largely responsible for the relatively high standards of living enjoyed by people in industrial nations. Furthermore, wage and price increases not accompanied by productivity increases tend to create inflationary pressures on a nation’s economy. Improving Productivity A company or a department can take a number of key steps toward improving productivity: 1. Develop productivity measures for all operations. Measurement is the first step in managing and controlling an operation. 2. Look at the system as a whole in deciding which operations are most critical. It is overall productivity that is important. Managers need to reflect on the value of potential productivity improvements before Okaying improvement efforts. The issue is effectiveness. There are several aspects of this. * One is to make sure the result will be something customers want. * For example, if a company is able to increase its output through roductivity improvements, but then is unable to sell the increased output, the increase in productivity isn’t effective. * Second, it is important to adopt a systems viewpoint: A productivity increase in one part of an operation that doesn’t increase the productivity of the system would not be effective. * For example, suppose a system consists of a sequence of two operations, where the output of the first operation is th e input to the second operation, and each operation can complete its part of the process at a rate of 20 units per hour. If the productivity of the first operation is increased, but the productivity of the second operation is not, the output of the system will still be 20 units per hour. 3. Develop methods for achieving productivity improvements, such as soliciting ideas from workers (perhaps organizing teams of workers, engineers, and managers), studying how other firms have increased productivity, and reexamining the way work is done. 4. Establish reasonable goals for improvement. 5. Make it clear that management supports and encourages productivity improvement. Consider incentives to reward workers for contributions. . Measure improvements and publicize them. Other factors that affect productivity include the following: * Standardizing processes and procedures wherever possible to reduce variability can have a significant benefit for both productivity and quality. * Quality differences may distort productivity measurements. One way this can happen is when comparisons are made over time, such as comp aring the productivity of a factory now with one 30 years ago. Quality is now much higher than it was then, but there is no simple way to incorporate quality improvements into productivity measurements. Use of the Internet can lower costs of a wide range of transactions, thereby increasing, productivity. It is likely that this effect will continue to increase productivity in the foreseeable future. * Computer viruses can have an immense negative impact on productivity. * Searching for lost or misplaced items wastes time, hence negatively affecting productivity. * Scrap rates have an adverse effect on productivity, signaling inefficient use of resources. * New workers tend to have lower productivity than seasoned workers. Thus, growing companies may experience a productivity lag. Safety should be addressed. Accidents can take a toll on productivity. * A shortage of information technology workers and other technical workers hampers the ability of companies to update computing resource s, generate and sustain growth, and take advantage of new opportunities. * Layoffs often affect productivity. The effect can be positive and negative. Initially, productivity may increase after a layoff, because the workload remains the same but fewer workers do the work—although they have to work harder and longer to do it. However, as time goes by, the remaining workers may experience an increased risk of burnout, and they may fear additional job cuts. The most capable workers may decide to leave. * Labor turnover has a negative effect on productivity; replacements need time to get up to speed. * Design of the workspace can impact productivity. For example, having tools and other work items within easy reach can positively impact productivity. * Incentive plans that reward productivity increases can boost productivity. How to cite How Effectively an Organization Meets the Wants, Essay examples

Management of Business Telecommunications â€Myassignmenthelp.Com

Question: Discuss About the Management of Business Telecommunications? Answer: Introduction The following assignment is based on the improvement of the communication technology in the organizations namely uniliver and the ANDigital which would help to organize the working in the companies in a better manner. The assignment deals with the accessibility of different network and communicating medium that would help the organizations in improving the work in the work sector. On the other hand, this would further help the organization in transferring valuable information to the employees such that quality work could be obtained from the workers of the organization. Hence, the technological advancement plays a very important role in the life of the people both in the personal as well as in the professional; sphere of life (Gomes, E., Angwin, D.N., Weber, Y. and Yedidia, 2013). Moreover, it could also be said that communication plays a very important role in the everyday life of the people. It is through proper communication being maintained by the management with the employees in the organization a proper understanding could be established. This would further help the organization in settling the disputes and the issues that takes place in the organization for the lack of communication medium. Thus, the use of the modern technology such as computers, the network facilities like internet and cloud computing makes it very easy for the organization to access their work in a structured manner. Therefore, the assignment puts its light upon the need in the improvement of the communication and network facility such that there is proper work being carried out in the work sector (Kasemsap, 2014). On the other hand, it also deals with the new technologies that are adopted by the organization in the working processes such that approach that is more functional could be view and processed for the better outcome in the near future. Moreover, the helpfulness that is derived from the communication technologies and the advancement in the working of the organization further adds value for the organization to make a brilliant progress in the future that holds both the growth and the new opportunity that would sustain the goodwill of the companies in the market (Wixom, 2014). Need for improvement in the communication technology in the work sector The development of the organizations could take place with the help of effective communication being taking place in the organization. Hence, the effective communication helps the organization in the controlling, improving, motivating, planning and organizing the work schedule in a proper manner. As it is seen that none of the organization could work without the proper communication being maintained by the employees with their management team. Therefore, it is through proper and clear communication the work structure of the organization could be explained to the workers such that quality could be obtained from the workers easily (Reim, W., Parida, V. and rtqvist, 2015). Thus to enable the working of the organization to take place in a structured manner there is a need for the improvement in the communication technologies in the work sector. There are advancement being happening due to the increase in the technological output for the effect of globalization. Globalization is not only hitting the economic progress of the world but the technological improvements are also talking place due to the progress in the globalization. Thus, it could b said that the use of technology in the working could help in the progress of the working in the organization (Law, R., Buhalis, D. and Cobanoglu, 2014). On the other hand, the main thing that matters in the organization is the communication. Thus, the use of internet facilities along with the use of modern gadgets such as computers and mobile phones could be a great help for the organization to impart the message to the clients and the employees in the working arena. Therefore, the organization of the conference room for setting up of meetings for the employees would help to provide further information to the employees in a better manner such that it would help to bring about an understanding in the working of the organization (Carayannis, E.G., Sindakis, S. and Walter, 2015). The main aim of any organization is to bring about a competitive advantage in the organization such that the organization could make profit, which would help the organization in making a good name in the market. Therefore, it is through the strong communication base being maintained by the organization with their clients and their employees the progress in the work field could easily take place where the necessary work could be done with easy and enthusiasm. On the other hand, through the communication only the planning of the work schedule along with the organizing of the work and the motivation of the employees are done. The employees gets motivated if the management keeps a good relation with the employees thereby praising them for their ability and the good work that is done by them in the work sector (Hair, 2015). Adaptation of new network technologies The new technologies that are adopted by the two organizations are the fast portal devices that would help the organization are transmitting of necessary information in a fraction of seconds. On the other hand, the hi-tech portal devices faster the speed of the internet such that the messages that are to be conveyed to the employees of the respected organization could be done easily. On the other hand, the use of the cloud computing is another important medium through with the communication along with the storage of the data could take place. It is on the other hand, is a secure way of utilization in the work sector. This is because, the communication that the management tends to do with the cloud computing fasten a data storage system that helps to get the information in the future for references (Stark, 2015). On the other hand, they are the use of cctv cameras through with the communication with the employees could be done as it helps in the easy informing and fast way of communication. It is because, through the access of the cctv camera one the management could see the work that the workers are ding in the particular section of the company. Hence, the management could convey the message to the employees through the cctv by just using a microphone to convey the message and that would help to provide a clear understanding of the work to the employees. Moreover, the management could also do the guidance regarding the work and a check upon the employees work in the section could be done easily (Razmerita, L., Kirchner, K. and Nabeth, 2014). Communication being the most important part of any and every task, it is important to establish and develop every possible mean of communication. Understanding these needs, the growing world has introduced many such techniques for efficient communication. Business sector and management sector portrayed their need for efficient communication prominently. It is important for us to know how and when these solutions, which are readily available today, can be used and change the way of operating in any firm (Fadly Habidin, N. and Mohd Yusof, 2013). Since Computers are the prime source of accessing the job data, Cloud Computing has come up into business with a simple agenda; accessing any computer sitting anywhere in the world to get the work done with maximum security login options and a trustworthy medium to help people to get the work done. Operating via the internet, this medium does not require a local server to access the computer. A person can connect from any server to get into the system and get the task done. Be it a Management firms or Business firms of any type, if this smart tech is implemented with proper training to all those who will be accessing it, the operation of all the departments in that firm will see a change. Change that will change the way of communication between a department head and the employee in conveying the exact task details with real time operation of the data. This change has already been implemented and the feedback is positive. Conference meetings between two firms is now completely differe nt with cloud Computing. One such popular Cloud Computing service is provided by Cisco via WebEx. With this, anyone can present operational data with others and anyone can update and edit the data in real time to finalize many of such important managerial data (Bocken, N.M.P., Short, S.W., Rana, P. and Evans, 2014). Telecommuting now has earned a lot of recognition as the employee can literally work from any place in the world if the employee has access to internet, phone, and email. Work from home techniques have been promoted since with these technological advances in todays world, its not always important to work from once fixed place. Teleconferencing as explained before in cloud computing has changed the way of meeting in todays world. It is no longer necessary to meet people in person for finalizing any important data/step in operating ahead. Internet calling can gather up to as many users as required for a discussion and thereby creating an online telecall panel for finalizing a data or taking important decisions in a firm (Condoluci, 2015). Operational teams benefit from these technologies the most as conveying the message to the top management as well as the working level staff is only few click on the computer or buttons on the phone away. More and more of such techniques in increasing the efficiency of communication will reflect in the execution of work and tasks in every operational team of the companies. The techniques that are taken into consideration by the means of technology are helping the world to generate their necessary work in an easier manner (Wagner, H.T., Beimborn, D. and Weitzel, 2015). Improvement of technology is related to management The improvement in the technology and the communication helps in the systematic working of the management in the organization. It is possible because there are the availability of the internet connection and the use of the cloud computing in the organization that helps the organization in maintaining record of the data that would be necessary in the future. On the other hands, there would a good relation being maintained by the management with the employees of the organization such that the important interaction regarding the work could be conveyed top the employees in the organization easily. Moreover, there are small rectangular devices that are used by the employees, which are connected to the system of the management, which gives the time schedule and the work list to the employees on a daily basis (Schultz, F., Castell, I. and Morsing, 2013). Hence, this instrument is same as the messaging device where the message is displayed on the screen such that it could act as a record for the organization and help the organization to view it in the future during the hour of need. Moreover, it is seen that the management is swell established with the planning and the organizing of the work when the work that is to be done in the organization is properly communicated to the employees with technological medium. Operating via the internet, this medium does not require a local server to access the computer. A person can connect from any server to get into the system and get the task done. Be it a Management firms or Business firms of any type, if this smart tech is implemented with proper training to all those who will be accessing it, the operation of all the departments in that firm will see a change (Wirtz, B.W., Pistoia, A., Ullrich, S. and Gttel, 2016) The advancement of work due to the change in the system working The advancement that has been seen in the working of the organization due to the changes that had been progressed in the communication system of the organizations are that there is a fast way of working that i9s happening in the work sector. The employees are satisfied with the work that is being performed by them, as it is not requiring much labor. It is because; most of the working is being done with the internet facility where the work could be divided among the members in the office. On the other hand, the benefits received by the Uniliver and ANDigital after incorporating improvements in technology there is better understanding that is happening between the employees and the management in the office such that all the work are of high quality. Any issues that are occurring in the organization could be easily dealt with, as there is no gap ion the communication or interaction (Fleisher, C.S. and Bensoussan, 2015). Apart from the hand written and the verbal talking that is done by the management, the management is making its progress in the communication with the messaging devices to convey the messages. Together with that, the conference room facility along with video conferencing and the video commuting are the processes that are used by the companies apart from the emails and the phone calls that are made by the management to the employees to convey the message. In case an employees is working from home or the employee needs to talk to the clients abroad then the facility of high-speed network could be accessed by the organization for communication. At that point, of time the video conferencing could work wonder for the organization to make sure that the deal on which the work to be done with the client is accomplished. Since Computers are the prime source of accessing the job data, Cloud Computing has come up into business with a simple agenda; accessing any computer sitting anywhere in the world to get the work done with maximum security login options and a trustworthy medium to help people to get the work done. Therefore, the use of the computer and the clod computing is had made a brilliant progress for the organization to make sure that there is benefit being achieved by the organization in the business sphere (Tang, J., Pee, L.G. and Iijima, 2013). The helpfulness of communication technology The help that the communication technology provide to the organization is that the work planning in the organization could easily been done such that there is more and more progress in the work that the organization is performing. On the other hand, there is structured process maintained in the organization where the messages are conveyed to the employees regarding a work schedule could be done easily. The meetings that are conducted in the conference room thereby accessing the group discussion helps to make sure that their better understanding being maintained between the employees and the management of the organization. Therefore, it could be said that the communication technology plays a very important role for the organization to make sure that the work that are done by them are done in a qualitative manner. The use of the internet facilities along with the modern devices such as the smart phones and the cloud computing helps to make a brilliant progress for the organization to o rganize their work and to plan their work in a profitable manner. The good relation between the employees and the management is maintained with the help of the good communication medium that is practiced in the organisaition (Lotfi, Z., Mukhtar, M., Sahran, S. and Zadeh, 2103). Conclusion It could be concluded from the above discussion that the communication is the major importance that helps the professional world to stay connected to its clients and the employees such that the easy accessibility of the business operations could be done easily. On the other hand, the increase in the connectivity of the internet in the organization would further boost the operations of the work in the organization. Together with this, it could be said that the work progress would be multiplied with the increase understanding of the employees with the management. It could be said that the communication is the basic importance that is to be improved in the organization as it is through the help of communication the organization could plan their working organize their working and promotes the motivation of the people in the work sector along with the socialization of the people could also be progressed (Krumeich, J., Werth, D. and Loos, 2013). Hence, the system of communication that is being used in the two organizations needs to be improved such that there is proper understanding being framed between the employees of the organization and the management of the organization. Together with that, the communication would help in settling all the issues and the disputes that takes place in the work sector. Along with that it should be seen that the network on which the communication is being progressed is good and therefore provide a faster mode of working in the work sector. As in the recent times all the work are done on the computer therefore a proper linkage is needed to link one system with another so that the progress of the employees work could be viewed by the management (v, 2013). Thus, the cloud computing is considered as the most appealing network and the medium, that could be used by the organization to enable such working in an excellent manner. On the other hand, through the communication only the planning of the work schedule along with the organizing of the work and the motivation of the employees are done. The employees gets motivated if the management keeps a good relation with the employees thereby praising them for their ability and the good work that is done by them in the work sector. Thus to enable the working of the organization to take place in a structured manner there is a need for the improvement in the communication technologies in the work sector. There is advancement being happening due to the increase in the technological output for the effect of globalization (McCormack, K.P. and Johnson, 2016). Reference list Gomes, E., Angwin, D.N., Weber, Y. and Yedidia Tarba, S., 2013. Critical success factors through the mergers and acquisitions process: revealing pre?and post?MA connections for improved performance.Thunderbird international business review,55(1), pp.13-35. Kasemsap, K., 2014. The role of social networking in global business environments.Impact of emerging digital technologies on leadership in global business, pp.183-201. 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